COMUNICAREA IN MARKETING IOANA CECILIA POPESCU PDF

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Corpus ID: Integrated marketing communication in tourism — an analysis. The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. View PDF. Save to Library.

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Identificarea unei probleme sociale 2. Justificarea alegerii importan, impact 3. Oportuniti i ameninri din perspectiva rezolvrii problemei sociale II. Caracterizarea publicului int 2. Identificarea insigth-ului strategic 3. Definirea axului comunicaional IV.

Prezentarea proiectului se noteaz cu 3 puncte. Acest punctaj poate fi obinut doar de acei membri ai echipei care sunt prezeni la seminarul alocat prezentrii proiectului. Proiectul se pred n format fizic n ultima sptmn din semestru, potrivit indicaiilor profesorului de la seminar.

Proiectul va fi evaluat i din punct de vedere al formei cu 1 punct. Criteriile de evaluare vor fi urmtoarele: 1. Respectarea specificaiilor privind redactarea lucrrii: Pagina de gard: - titlul lucrrii: TNR, bold, 16, majuscule, centrat - autorii: TNR, italic, 12, centrat - afilierea autorilor: TNR, 10, centrat - email autori: TNR, 10, centrat Coninutul lucrrii: - titluri capitole i subcapitole: TNR, 14, align left - text: TNR, 12, Justified - pagin: top 2 cm; bottom 2 cm; left 2 cm; right 2 cm - line spacing: 1,5 2.

Respectarea structurii proiectului i tratarea tuturor punctelor prevzute n plan 3. Cursivitatea exprimrii i acurateea limbajului. Ioana Cecilia Popescu Conf. Andreea Mihaela Barbu Lect. Camelia Kailani. Learn more about Scribd Membership Home. Much more than documents.

Discover everything Scribd has to offer, including books and audiobooks from major publishers. Start Free Trial Cancel anytime. Planul Proiectului. Uploaded by Iulia Alexandra Roman. Document Information click to expand document information Description: jjj. Date uploaded Jan 21, Did you find this document useful? Is this content inappropriate? Report this Document. Description: jjj. Flag for Inappropriate Content. Download Now. Related titles. Carousel Previous Carousel Next.

Jump to Page. Search inside document. Cursivitatea exprimrii i acurateea limbajului Prof. More From Damn Sab. Alina Smochina. Damn Sab. Daniel Primblas. Soryna Iulia.

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