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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT". Efraim Turban M. Turban's current areas of interest are Web-based decision support systems, the use of intelligent agents in e-commerce systems, and collaboration issues in global e-commerce. Jay E. Aronson M. Prior to this, he was on the faculty at Southern Methodist University. Aronson is the author of about 50 refereed papers that have appeared in leading journals, including "Management Science," "Information Systems Research," and" MIS Quarterly," He is the author of 3 books, and he has contributed to several professional encyclopedias.
He is also a consultant to major international corporations and organizations. Aronson's current areas of research include knowledge management, collaborative computing, and parallelcomputing.
Ramesh Sharda M. He started and served as the director of the M. Sharda serves on several editorial boards, including those of "INFORMS Journal on Computing," "Decision Support Systems," and "Information Systems Frontiers," His current research interests are in decision support systems, collaborative applications, and technologies for managing information overload.
Sharda is also a co-founder of iTradeFair. Dave King Ph. Currently, he is the Sr. He joined JDA in after serving a number of years as the Sr.
King has authored a number of articles and books and is the co-author of "Electronic Commerce: A Managerial Perspective" Prentice-Hall. Electronic Commerce : A Managerial Perspective. Efraim Turban. For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce 2010: A Managerial Perspective
It seems that you're in Germany. We have a dedicated site for Germany. Authors: Turban , E. Throughout the book, theoretical foundations necessary for understanding Electronic Commerce EC are presented, ranging from consumer behavior to the economic theory of competition.
Electronic Commerce: A Managerial Perspective
Electronic Commerce 2010 : United States Edition