EVENTDV MAGAZINE PDF

It has been a good resource for me as I try to tie content and the complexities of desktop video production and online video streaming together. I understand that magazines like eventDV are advertising platforms for the big manufacturers: Sony, Panasonic, Grass Valley, et al. The readership is super targeted right into the checkout line. The eventDV content is valuable as one ferrets out various tips and tricks that can be gleaned from the content. The endless pages of plugs, info-articles and advertising are part of the magazine, and readers have to suffer through it in order to get the benefit of the free content. But now eventDV is asking for subscriptions.

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It has been a good resource for me as I try to tie content and the complexities of desktop video production and online video streaming together.

I understand that magazines like eventDV are advertising platforms for the big manufacturers: Sony, Panasonic, Grass Valley, et al. The readership is super targeted right into the checkout line. The eventDV content is valuable as one ferrets out various tips and tricks that can be gleaned from the content.

The endless pages of plugs, info-articles and advertising are part of the magazine, and readers have to suffer through it in order to get the benefit of the free content. But now eventDV is asking for subscriptions. I sympathize with the crew at eventDV and hope they survive. But I think the model is wrong.

I think people are done paying for both the content and being subjected to advertising. It proves the unsustainability of the model though — not necessarily a problem on the revenue side. I ask the same question of cable TV, newspapers and magazines: Why do I pay for content with embedded advertising? My thinking is that if the content were ad-free, I should have to pay. If not, the content should be free. Facebook and YouTube are struggling with this. They are in the same quandary — providing a free content platform in exchange for our being exposed to advertising.

But Facebook and Youtube are talking about a subscription-based model now. But would I pay for both the platform and the advertising? I doubt it. These disruptive businesses have created a monster that may just kill them too. The days of subscribers having to subsidize distribution costs for the media company and the production costs of the advertiser may be over.

Again, subscribers benefit from this how? So in the end, the content either has to be spectacular, or the advertising platform has to be very large and targetable. And guess what? That leads us right back to a new version of the mainstream media model online.

Filed Under: Advertising , Video Production. Tweets by TomLayson.

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EVENT DV- The Long Goodbye

One that felt more like a family rather than a corporate entity. One whose dedication to its readers and industry was as passionate. One whose editor, Stephen Nathans-Kelly, got so involved in knowing and understanding not only the industry itself, but the people in the industry. So it is with a sad heart that I write this blog post.

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eventDV Magazine

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