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Yamamoto formerly worked for Lehman Brothers Japan Inc. In his spare time, he paired up with essayist Keiya Mizuno, 40, to write the book "Ukeru Gijutsu" The technique of winning appeal , which delves into the mechanism of laughter. At the age of 32, Yamamoto founded Mizuno's management company. In the financial world, he could see his own future. But he decided to change course and experience "the thrill of not knowing what's going to happen," and seven years ago, he founded publishing company Bunkyosha.
He aimed to put out books independently, even covering the way they were sold. The company has gone on to publish 11 bestsellers -- predominantly self-help books -- that have each sold over , copies.
One of them, a series titled "Jinsei wa nyantoka naru" Life works itself out , reached 1. So I know what most ordinary people want. I know what is likely to sell," Yamamoto says. But that's not enough to make something sell. While working as president of his company, he also does editing. And he was involved in the poop kanji drills himself.
First he asked year-old Yusaku Furuya, a creator of poop-themed satirical haiku, to create example sentences. He then whittled down the number from about 5, candidates. The kanji drills were his company's first study-aid books. Also in The Mainichi. Latest Articles. Go to Page Top.
Mainichi no doriru shoÌ„gaku ninen no kanji : gakkenban.
Popular poop-themed kanji drill sells 1.83 million copies
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